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PowerMTA is the leading email gateway software product built to address the challenges of email marketing and customer communications. First released in 1999, PowerMTA has evolved to meet to the ever-changing set of problems confronting outbound mailers.
PowerMTA works hand-in-hand with your custom-developed or packaged CRM application to ensure optimal delivery and tracking of your customer email. Messages are submitted to PowerMTA for delivery (and merge) through a standard interface based on SMTP or through proprietary API's available in common programming languages such as Java, C, C++ and Perl.
As an "MTA" (Message Transfer Agent), PowerMTA is responsible for the core tasks involved with external message delivery, including: queuing, scheduling, connection management, data transfer, processing of deferrals, bounce generation, and tracking of delivery status. PowerMTA handles these core tasks with greater efficiency, intelligence and control than general purpose MTA's because of our proprietary architecture designed specifically for customer and prospect communications. PowerMTA also provides several advanced features that are critical to legitimate senders such as authentication tools, message classification, delivery policy management, reputation and delivery monitoring, etc. more... The features PowerMTA offers are unmatched. We focus on message delivery and strive to meet your unique needs. In addition to being your outbound gateway, PowerMTA is also your high-speed inbound gateway for handling replies and remotely bounced messages. Here again, its performance, integration capabilities and intelligence offers a distinct advantage over general-purpose inbound email relays. |
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